Another Copywriter Steps Up

When it rains, it pours. I got this email today from a Yahoo! account in India:

"I have come to know about you that you are very experienced person in content writing and scriptwriting and content writing too. I am also having experience in these services. So if you have excess of work in near future and if you want to completed it by someone else I can prove to be a good resource to you."

I think I'll refer him to the "anybody can do it" people from the post below. A good match, doncha think?

Copywriting for the Search Engines: "Anybody Can Do It!"

A while back I was on a rant about how some SEO companies are putting too much emphasis on the "optimization" part of the content equation and not enough on the "copywriting to inform and sell" part. So you can imagine my reaction when I received this spam in my inbox this morning, from a UK-based SEO company:

"We are a search engine optimisation company looking for people to write content for web pages. Writing the content is simply a case of cutting and pasting different bits of information, whilst adhering to a few easy rules such as beginning each opening sentence with a key word etc, it is not necessary to have a journalism background, anybody can do it!"

Simply a case of cutting and pasting??? Anybody can do it??? Give me a break. Companies like this are selling their clients garbage content and likely charging them a small fortune for it.