Tuesday, July 10, 2007

I've been subscribing to Jakob Nielsen's wonderful (and free) usability newsletter for some months now and today it lead me to meander around his extremely usable and useful website... where I encountered a great example of bad writing made good.

Nielsen's team took a technical website that had been using a white paper as its online copy (big no-no) and set about adapting it for web usability. The adaptation process was fairly simple but what a difference it made -- the resulting copy delivered 159% greater usability.

The first link below shows you a section of the original copy:

Sample 1

Now here's the rewritten version:

Sample 2

Note the numbered list, the simplified but technically accurate text, the bold-faced words of importance, and the elimination of unnecessary verbiage.

This is just a short sample and it doesn't illustrate all the possible ways to make your copy more usable. If you're interested in learning more, here's Nielsen's excellent web writing tutorial:

http://www.useit.com/papers/webwriting/