Cheap Offshore Copywriting Services: Can You Afford Them?

Recently I've received a few unsolicited email pitches (read: spam) from offshore (read: India) copywriting services trying to convince me to outsource to them. I like reading these messages, I am always curious to see how other writers sell themselves.

But these sales pitches were full of spelling mistakes and gross grammatical gaffs. Check out this beaut from a recent email solicitation (I am not making this up):

"We all know Content is one of the most important need for any website. It is important that we have product/serive relevent content on our website . it is also important that we write the content in way so that the user keeps reading and doesnt lose interest. Another thing that needs a lot of attention is grammar and punctuation and we need to be very strict with that."

Very strict, indeed.

One particularly cheeky copywriting website claimed to offer "Flawless Content" and then delivered this doozy on the same webpage:

"A dull or mundane content can put off the reader at once, no matter how good the design of your website be."

Okay, not very tempting... I would hope. But if the price is low enough, you never know who might give it a go. I suspect that some heads might be turned by bargain copywriting rates overseas.

As I've harped on before, it's a case of buyer "aware". Observe the copy on their websites or in their samples... if they can't get it right in their own promotional materials, what are the odds they'll get it right for you?

For more on what to look for in a website content writer, here's an article on How to Find a Good Freelance Copywriter.