The Unthinkable Copywriting Order

Maybe things are starting to turn around. Last week the unthinkable happened... I was hired to write a series of articles for a website to boost its informational content and was told not to worry about optimizing them.

That was bizarre enough but wanna know the kicker? The website in question belongs to an SEO company! I said a quick little prayer of thanks and got down to work on this highly enjoyable project.

Not that I mind optimizing webpages... I actually enjoy it. But it was so refreshing to work for a company that appreciates the value of content for the words themselves... not for their rankings- and traffic-drawing qualities, not even for their ability to sell a product. But for their sheer worth as vehicles of information. Yippee!