Copywriting for the Search Engines: "Anybody Can Do It!"

A while back I was on a rant about how some SEO companies are putting too much emphasis on the "optimization" part of the content equation and not enough on the "copywriting to inform and sell" part. So you can imagine my reaction when I received this spam in my inbox this morning, from a UK-based SEO company:

"We are a search engine optimisation company looking for people to write content for web pages. Writing the content is simply a case of cutting and pasting different bits of information, whilst adhering to a few easy rules such as beginning each opening sentence with a key word etc, it is not necessary to have a journalism background, anybody can do it!"

Simply a case of cutting and pasting??? Anybody can do it??? Give me a break. Companies like this are selling their clients garbage content and likely charging them a small fortune for it.