Writing for Mediocrity

Just when you think everything is changing way too fast, especially in the world of SEO and online commerce, you get a little wakeup call.

I was just looking over some old articles I wrote when I first got into the website content writing business. I was pleasantly surprised to discover that pretty much everything I wrote in this item about web copywriting, entitled Writing For Mediocrity, is still true today... maybe even moreso.

Read the whole article here.